Globalization
Globalization Gone Wild: Hooters Opens in China"... with the opening of its... branch in Beijing, Hooters is now being touted as a barometer for globalization.
"With the 2008 Summer Olympic Games just 11 months away, Beijing has set about sprucing itself up for the surge of sports fans, media and tourists...
"Regardless of its exotic location, walking in to Hooters Beijing feels exactly like walking into any other Hooters location. With the same wooden tables, orange hot pants on the waitresses and that same smell of fried wings wafting through the air, Hooters Beijing could easily be found in America's heartland...
"Like with any cross-cultural trend, some things get lost in translation, including the name's reference to the female anatomy.
In Beijing, "Hooters" simply means "owl," but that doesn't mean the point goes overlooked."
Labels: China, globalization
posted by Ken Wedding @ 9:32 AM
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