Teaching Comparative Government and Politics

Wednesday, February 23, 2011

Planning for soft power

Some Chinese are openly discussing why to increase the country's soft power. Too bad they don't say more (publicly) about how they're going to do that.

Report: China should stress modern culture
China should strive to gain more cultural soft power by discussing its current culture rather than lingering over its traditional culture, said one of the country's top think tanks…

"We have emphasized our traditional culture to an extreme extent in the past decade, but we don't have a strong voice in international dialogues," Yi Junqing, director of the Central Compilation and Translation Bureau, said during a press conference for the release of the Annual Report on China's Cultural Soft Power Research (2010).

In general, a country's soft power refers to its ability to get other countries to share its goals and values through the use of attraction, rather than of coercion or payments. Yi said he thinks China can reap great benefits from wielding soft power, but so far has failed to do so…

Experts conceded it will be a long time before China can become a "strong country" by promoting its cultural soft power. But steps are already being taken along that path…

See also previous blog entries about China's use of soft power.

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1 Comments:

At 10:01 AM, Anonymous Anonymous said...

A good article on soft power: http://www.mepc.org/journal/middle-east-policy-archives/talking-region-lessons-iran-turkey-and-pakistan

 

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