Hard power and soft powerThe most recent (March 25) issue of The Economist has a great pair of articles. One on China's use of soft power and another on Russia's use of hard power.
China is spending billions to make the world love it
IMAGES of China beam out from a giant electronic billboard on Times Square in the heart of New York city: ancient temples, neon-lit skyscrapers and sun-drenched paddy fields. Xinhua, a news service run by the Chinese government, is proclaiming the “new perspective” offered by its English-language television channel. In Cambodia’s capital, Phnom Penh, children play beneath hoardings advertising swanky, Chinese-built apartment complexes in the city. Buyers are promised “a new lifestyle”. Across the world, children study Mandarin in programmes funded by the Chinese state. Some of them in Delaware don traditional Chinese robes and bow to their teachers on Confucius Day.
… [T]he Chinese government has been trying to sell the country itself as a brand—one that has the ability to attract people from other countries in the way that America does with its culture, products and values…
In the Middle East, Russia is reasserting its power
THE black fur hat looked odd on a Libyan warlord. But fur is de rigueur in wintertime Moscow, which has become an essential stop for Middle Eastern leaders like Khalifa Haftar, who visited twice in 2016. This month his rival, Fayez al-Sarraj, the head of Libya’s UN-backed government in Tripoli, dropped by. Jordan’s King Abdullah, Turkey’s Recep Tayyip Erdogan and Israel’s Binyamin Netanyahu have all stopped at the Kremlin for audiences with Vladimir Putin this year.
The visitors are a sign of Russia’s growing activity in the Middle East. “The policy is wider than just Syria,” says Andrei Kortunov of the Russian International Affairs Council, a think-tank. Russia’s interests in the region include security, arms sales and oil. But most important, the Middle East offers a platform to reinforce Russia’s status as a global power. “Those who have strong positions there will have strong positions in the world,” says Fyodor Lukyanov of the Council on Foreign and Defence Policy, a government advisory body.
Serving as a power-broker in Syria has helped Russia to cultivate relationships. It strives to maintain contacts across the Sunni-Shia and Israeli-Arab divides. While fighting alongside Iran in Syria, Mr Putin helped broker an oil-supply pact with Saudi Arabia. He has also developed a rapport with Egypt’s Abdel Fattah al-Sisi, repaired ties with Turkey’s Recep Tayyip Erdogan after the downing of a Russian jet over Syria, and maintained friendly links with Israel’s Mr Netanyahu, even angling for a more active role in mediating the Israeli-Palestinian conflict…
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