Teaching Comparative Government and Politics

Friday, May 04, 2018

Cartoon subversion

Peppa Pig, subversive symbol of the counterculture, in China video site ban
The latest subversive symbol in China is a small pink cartoon pig: Peppa Pig to be precise.
Peppa Pig and family
The wildly popular children’s character was recently scrubbed from Douyin, a video sharing platform in China, which deleted more than 30,000 clips. The hashtag #PeppaPig was also banned, according to the Global Times, a state-run tabloid newspaper.

The seemingly innocuous cartoon’s downfall appears to be no fault of its creators. Instead the problem is Peppa’s association with counterculture memes and “society people” – a slang term for lowlifes and gangsters.

People who upload videos of Peppa Pig tattoos and merchandise and make Peppa-related jokes “run counter to the mainstream value and are usually poorly educated with no stable job”, the Global Times said. “They are unruly slackers roaming around and the antithesis of the young generation the [Communist] party tries to cultivate.”…

Peppa Pig was introduced to Chinese audiences in 2015, when the cartoons were aired on state broadcaster CCTV, and has since become immensely popular. Two Peppa Pig theme parks, in Beijing and Shanghai, are set to open next year…

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