Teaching Comparative Government and Politics

Tuesday, July 05, 2016

Propaganda as soft power

When I began studying Chinese politics, the propaganda that emanated from Beijing was clearly out of touch with the wider world. Today, the propaganda is much more sophisticated and aware of culture and politics outside of the Central Kingdom. This video is a demonstration of that sophistication.

Party propaganda rap aims to 'tell foreigners truth' about China
A rap song in English aiming to tell foreigners "the truth" about China has been released by … China's Communist Youth League

It features a mix of traditional Chinese elements against modern rap.

It says China has "terrible problems" but is peace-loving, affluent and at the forefront of scientific research…

It… explains that China is a "developing country and is really hard to manage", and acknowledges the many incidences the country has gone through, such as the 2008 Chinese milk scandal, where dairy products were found tainted with melamine.

However, its chorus concludes that its people still "love the country".

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