Teaching Comparative Government and Politics

Tuesday, April 03, 2012

Candidates' TV ads in Mexico

Daniel Hernandez writing in the Los Angeles Times, offers videos of three ads by the major candidates for the Mexican presidency and some analysis of each one.

Sizing up campaign ads in Mexico's presidential election [Video]
[T]elevision ads from the three main candidates are already spreading through social media, an advertising deluge that will continue until election day on July 1.

The first ads give an indication of the tone that each of the three candidates hopes to set. They include promises of a new strategy to fight drug cartels from opposition front-runner Enrique Peña Nieto and Josefina Vazquez Mota, the successor to President Felipe Calderon who must distance herself -- in perception at least -- from his unpopular handling of the crackdown.

There is also a reminder of the last campaign from leftist candidate Andres Manuel Lopez Obrador, who felt the need to apologize for his party's bungled response to its razor-thin loss in the last election…

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