Teaching Comparative Government and Politics

Tuesday, September 18, 2012

Adjusting perceptions

When we study "others," it matters that we have accurate perceptions of "them." This article suggests that most of us in the USA might have to update our perceptions of Mexico.

Thanks to Rebecca Small, who teaches in Virginia, for directing me to this article.

Middle-class Mexicans snap up more products ‘Made in USA’
When the governor of Colorado came to Mexico on a trade mission this year to see the sights, “one of the most amazing” was a Costco…

The growing middle class that is fast becoming Mexico’s majority is buying more U.S. goods than ever, while turning Mexico into a more democratic, dynamic and prosperous American ally.

“We are obsessed with China when we ought to seriously focus, for our own benefit, on our neighbor Mexico,” said Robert Pastor, a professor of international relations at American University and author of “The North American Idea.”…

In a Costco store in the suburbs at the edge of Mexico City, shoppers browse shelves loaded with pallets of Kirkland vitamins, value packs of Nature Valley granola bars and sacks of Cape Cod kettle-cooked potato chips…

“Costco members here in Mexico are middle class, even upper middle class,” [Iñigo Astier, the executive in charge of purchasing for Costco’s Mexico operations] said. “As our economy grows, consumers are looking for quality products, and Costco is consistent in quality.”…

Emergence of the middle class in Mexico 2011


This video was distributed by Ogilvy Public Relations on behalf of the Ministry of Tourism of the Government of Mexico. Additional information is on file with the Department of Justice, Washington, DC. (Sorry about the advertisement at the beginning.)

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