Teaching Comparative Government and Politics

Tuesday, February 09, 2016

Mass line propaganda

Wow!

Propaganda for the mass line has really changed. It used to be long, boring speeches, beautifully drawn posters, and long xiaozu meetings. Now, it's rap, Beethoven, and South Park-style animation. You really have to see it to believe it.

Remember the Four Comprehensives!

Video Extols China’s Party Slogans, Turning to Rap and Beethoven

China’s Communist Party propagandists turned to rap and Beethoven this week in their quest to reach a target audience often rendered indifferent to dull party slogans by lifelong consumption.

“It is everyone’s dream, to build a moderately prosperous society comprehensively,” goes the song in a cartoon video released by Xinhua, the state news agency. It extols the “Four Comprehensives,” priorities that President Xi Jinping laid out in December 2014:

Comprehensively build a moderately prosperous society

Comprehensively deepen reform

Comprehensively govern the country according to the law

Comprehensively apply strictness in governing the party

State news media have since praised the priorities as a guide to realizing the China Dream, a concept of national strength and prosperity that Mr. Xi has also put forth.

"Follow Me, the Four Comprehensives"

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