Catching up with technologyDecentralized technology makes it more and more difficult to exercise control over people's behavior. China's ruling CPC keeps trying.
China demands stricter rules for live streaming
China's internet regulator has demanded stricter controls over the popular practice of live streaming, as part of a range of new requirements for sites.
As well as asking sites to step up control of live broadcasts, the Cyberspace Administration of China wants the content monitored full-time…
There are an an estimated 80 platforms in use around the country, with some gaining notoriety for hosting live broadcasts of stunts that have gone viral.
The People's Daily reported that the CAC statement asked sites to "strengthen security evaluation of new products like live broadcast". It also said the the new requirements would apply to "bullet-screens" - where online user comments pop-up on top of live videos.
It is just one of a range of new requirements placed on websites to better regulate themselves, including putting the onus on them to set up 24-hour monitoring of their online content…
In April… one of China's biggest internet stars, comedian and vlogger, Papi Jiang promised to "correct" herself, after warnings from government officials over her foul language…
The content is monetized by allowing viewers to purchase virtual gifts for real money and send them to the host of any stream they particularly like. The revenue coming in from those gifts is then shared between the host and the streaming site.
One of China's biggest live streaming stars is Xia Keke, a 22-year old woman, who by chatting, singing and dancing has reportedly managed to earn more than $700,000 last year…
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