What Nigeria and the USA have in common
Back in 2015, Cambridge Analytica worked for Goodluck Jonathan's campaign in Nigeria. Was it practice for the company's work in the USA in 2017?Cambridge Analytica's ruthless bid to sway the vote in Nigeria
Cambridge Analytica… had been hired by a rich Nigerian who supported the incumbent, President Goodluck Jonathan.
“It was the kind of campaign that was our bread and butter,” says one ex-employee. “We’re employed by a billionaire who’s panicking at the idea of a change of government and who wants to spend big to make sure that doesn’t happen.”
This was a standard variation on what SCL had done around the world for 30 years – this time, with a twist. Weaponising information to harm an opponent was standard methodology…
What was new, or at least new to those employees who have now spoken out, was bringing these techniques to the company’s election work.
Seven individuals with close knowledge of the Nigeria campaign have described how Cambridge Analytica worked with people they believed were Israeli computer hackers…
They said the hackers offered Cambridge Analytica access to private information about Buhari…
The Observer has obtained an astonishing and disturbing video that Cambridge Analytica used in the campaign.
“Coming to Nigeria on February 15th, 2015,” the voiceover says in the manner of a trailer for a Hollywood movie.
“Dark. Scary. And very uncertain. Sharia for all.” And then it poses the question: “What would Nigeria look like if sharia were imposed by Buhari?”
The company confirmed… that it had been hired to provide “advertising and marketing services in support of the Goodluck Jonathan campaign”.
That work seems to have come about through Brittany Kaiser, a senior director at Cambridge Analytica, who would go on to play a public role at the launch of Nigel Farage’s Leave.eu campaign, and a senior strategist on the Trump campaign…
In a statement, SCL Elections, the parent company of Cambridge Analytica, confirmed it had been hired in December 2014 in support of the Jonathan campaign.
“We can confirm that SCL Elections was hired in December 2014 to provide advertising and marketing services in support of the Goodluck Jonathan campaign.”
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Labels: cleavages, elections, Nigeria, politics
posted by Ken Wedding @ 5:30 AM
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